Brand Consulting
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have an idea to share with the world. Whatever it is, the way you tell your story online can make all the difference. From creating a brand, determining your tone of voice & color palette, to enforcing brand consistency, we got you covered. Let us help you through the journey of developing your brand and ensuring business success.
Our Process
Brand Positioning & Strategy
Behind every brand you love is a brand strategy built to make you love it. Great brands appeal to consumers both intellectually and emotionally. To do so requires a blend of insightful strategy and bold creativity — we dig into what your audience wants and then we give them more than they could ever imagine.
All of our work is rooted in brand strategy to turn consumers into fans, and fans into advocates. Our work here entails:
Brand Attributes & Values
Mission & Vision
Brand Positioning & Messaging
Value Proposition
Tone of Voice
Logo, Colors, Fonts
Brand Mood Boards
Brand Guidelines
Marketing Strategy
We build marketing plans that guarantee your prospects and potential clients go from awareness to action. Our carefully developed strategy will provide visibility to your brand. Our plans gain and retain valued consumers who will come to know, trust, and respect your brand.
Business growth doesn’t happen by chance (or by chaos). It takes a solid foundation – this IS your marketing strategy. We help you build it.
After you have the strategy elements in place, we focus on how to attract and serve your ideal customers – mapping the customer journey – and building your marketing mix to create meaningful results that drive impact for your business.